Smart Camera design concept during my second year in SADI.

The brief was to develop a new model for Samsung's existing digital camera lineup.


The next step in photography.

SC1 is the true smart camera that has been designed to support the functions of a camera with modern technologies.


Modern technology for powerful features.

The detachable secondary display can be used to enhance the photography experience (personalised menu, wireless remote, photo display, additional information display).

For example, one of the benefits of a detachable secondary display is that users no longer have to hold on the heavy camera when all they want to do is look through the photographs.

Convenient and efficient.

SC1 was designed for both experienced photographers and amateur hobbyists.

Enjoy your passion for photography in a whole new way.

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